Pre-launch · Closed betav0.9 · Launching soon

Profit, in plain sight

Net profit · live · last 30 days
$012345678901234567890123456789,012345678901234567890123456789
Revenue$192,400
– Ad spend$38,400
– COGS$86,000
– Fees$25,820
30% off · 3 months 14-day free trial No card required
Net profitTrue AOVMERROAS by channelNet marginLTVCAC blendedContribution marginNet profitTrue AOVMERROAS by channelNet marginLTVCAC blendedContribution marginNet profitTrue AOVMERROAS by channelNet marginLTVCAC blendedContribution marginNet profitTrue AOVMERROAS by channelNet marginLTVCAC blendedContribution margin
The problem

Five dashboards.
One exhausted founder.

Every platform reports its own version of reality. None of them know about each other. Profit IQ collapses them — literally.

Shopify
$182,430
Revenue
Meta Ads
$4,280
Spend
Google
$3,120
Spend
TikTok
$1,840
Spend
Stripe
$5,432
Fees
Net Profit
$47,620
Calculated, not estimated. Updated live.

Watch them collapse into one honest number.

Shopify, Meta, Google, TikTok, Stripe — each tells you a piece. Profit IQ joins the data, subtracts every cost, and shows you what you actually keep. No spreadsheet reconciliation. No 11pm context-switching.

  • Real-time, not reconciled monthly
  • Read-only OAuth — we never move money
  • Manual entry for any channel we don't yet integrate
How it works

Three steps. Then never wonder again.

01Install

One click on the Shopify App Store.

We pull your orders, customers, and products in the background. Average install time: 38 seconds.

Installing
profitiq.app
OrdersCustomersProductsRefundsDiscountsInventory
02Connect

Plug in your ad accounts.

Read-only OAuth into Meta, Google, and TikTok. No passwords, no scripts, no manual exports — and we can't move your money even if we wanted to.

P
03Set costs

Tell us what each order costs you.

COGS %, shipping, gateway fees. Set them once. We do the math forever, regenerated every morning at 6am UTC.

COGS
32%
Shipping
$4.20
Gateway
2.9%
Inside Profit IQ

A dashboard that answers, instead of asks.

Pin the metrics that matter. Compare against last week, last month, last year. Drill into any channel without losing the big picture.

profitiq.app/dashboard
Live
Net Profit
$47,620
+18.2%
MER
3.68×
+7.6%
True AOV
$92.10
+6.6%
Net Margin
24.6%
+2.5%
Revenue · Net Profit
$208,300
Revenue Profit
Attribution · 30d
M Meta$4,2803.2× ROAS
G Google$3,1204.6× ROAS
T TikTok$1,8402.4× ROAS
Total ad spend
$9,240
Honest math

Every cost. Every dollar. Reconciled in real time.

No black box. No “AI insights.” Just a real income statement, rebuilt every morning, line by line.

1,847 orders5 sales channels32 expense categories1 number that matters
PROFIT IQ · NOV 2026
Revenue · 1,847 orders+ $192,400.00
New customer revenue+ $112,840.00
Returning customer revenue+ $79,560.00
COGS · 32%− $61,568.00
Shipping · avg $4.20− $7,757.40
Gateway fees · Stripe− $5,432.00
Meta Ads · 84 conv− $4,280.00
Google Ads · 142 conv− $3,120.00
TikTok Ads · 38 conv− $1,840.00
Software · Klaviyo− $148.00
Software · Loop Returns− $89.00
Software · Recharge− $99.00
Influencer · @lindysoap− $1,200.00
Refunds · 24 orders− $2,140.00
Chargebacks · 3− $447.00
Custom · 3PL freight− $580.00
NET PROFIT$47,620.60
PROFIT IQ · NOV 2026
Revenue · 1,847 orders+ $192,400.00
New customer revenue+ $112,840.00
Returning customer revenue+ $79,560.00
COGS · 32%− $61,568.00
Shipping · avg $4.20− $7,757.40
Gateway fees · Stripe− $5,432.00
Meta Ads · 84 conv− $4,280.00
Google Ads · 142 conv− $3,120.00
TikTok Ads · 38 conv− $1,840.00
Software · Klaviyo− $148.00
Software · Loop Returns− $89.00
Software · Recharge− $99.00
Influencer · @lindysoap− $1,200.00
Refunds · 24 orders− $2,140.00
Chargebacks · 3− $447.00
Custom · 3PL freight− $580.00
NET PROFIT$47,620.60
What you get

Built for the 99% of merchants doing $100K–$5M.

Pinnable metrics

Curate your homepage.

Hide what doesn't matter. Surface what does. Drag, reorder, hide — your dashboard, your priorities.

Compare ranges

Last 7 days vs. the 7 before.

Instant deltas, no spreadsheet. November vs. October, this Monday vs. last.

This week
$48,210
+18.4%
$57,090
CSV export

Send it to your accountant.

orders.csv1,847 rows
#1042 · $147.20
#1041 · $89.50
#1040 · $211.00
#1039 · $58.40
#1038 · $124.10
Security

AES-256 encrypted tokens.

Read-only OAuth. We can see metrics. We cannot move money.

Auto-sync

Fresh data every morning.

Daily backfill at 6am UTC. Force-refresh whenever you want.

06:00UTC
Full P&L

A real income statement.

Revenue
100%
COGS
32%
Ad spend
21%
Fees
8%
Net profit
39%
Manual entry

Even podcast ad spend.

Pinterest, Reddit, podcasts, influencers, billboards. If you spent it, you can track it.

The metrics that matter

Beyond revenue. Beyond ROAS.

Net Profit
Revenue − everything
$47,620
What you actually keep, after every cost is accounted for.
True AOV
Revenue − cost ÷ orders
$92.10
Average order value, with shipping and fees already subtracted.
MER
Revenue ÷ total ad spend
3.68×
Marketing efficiency ratio. The blended truth, across every channel.
Net Margin
Profit ÷ revenue
24.6%
How efficiently every dollar of sales becomes profit.
How we stack up

Profit IQ vs. the rest.

Pick an opponent. We'll show you the receipts — eight head-to-head dimensions, no marketing fluff.

Pick a fight →
★ THE CHAMP
P
ProfitIQ
Profit, in plain sight.
$29/mo*
VS
4Wins
2Ties
2Wins
8 rounds
CHALLENGER
TW
Triple Whale
Enterprise BI · $10M+ stores
$300/mo
R01Setup timePROFIT IQ
38 sec
10
2
2–3 weeks
R02Starting pricePROFIT IQ
$29 / mo*
10
3
$300 / mo
R03Real-time profitTIE
Live
9
9
Live
R04Multi-channel attributionTW
Yes
8
10
Yes
R05Built for $100K–$5MPROFIT IQ
Yes
10
2
No
R06No credit card startPROFIT IQ
Yes
10
3
Demo only
R07AI 'insights'TW
6
7
Yes
R08Honest income statementTIE
Yes
9
9
Yes
* Pre-launch waitlist pricing — 30% off first 3 monthsBased on publicly listed plans as of Jan 2026. Got it wrong? Tell us.
Why we're building this

We were the ones refreshing five tabs.

We ran a $2M/yr Shopify store and still couldn't tell you, on any given Tuesday, whether we were profitable. So we stopped selling lamps and started building the dashboard we wished existed.

A
Aanya MehtaCo-founder · ex-merchant

Triple Whale is fine if you're at $10M with an ops team. The other 99% need something simpler, cheaper, and honest.

D
Daniel ParkCo-founder · ex-Stripe
Questions

Things you'll probably ask.

01When does Profit IQ launch?

Soon. We're working with a small group of Shopify merchants right now and rolling out invites in waves. Join the waitlist to get yours.

02What's the deal with 30% off for 3 months?

Every waitlist member gets 30% off their first 3 months of any plan. After that, you switch to standard pricing — no tricks, no auto-tier-bumps.

03Is the 14-day trial really free?

Yes. No credit card required to start. Full product, full data history. If you don't see your real net profit in your first session, we'll personally set it up with you.

04How is this different from Triple Whale?

We're built for stores doing $100K–$5M, not $10M+. Half the price, a quarter of the setup time, and we focus on profit clarity over agency-style reporting.

05Is it safe to connect my ad accounts?

Yes. We use read-only OAuth scopes — we can see metrics but cannot spend, edit campaigns, or move money. All tokens are AES-256 encrypted at rest.

06What if my ad platform isn't supported?

We support Meta, Google, and TikTok at launch. You can also enter spend manually for any other channel — Pinterest, Reddit, podcasts, influencers — and the math still works.

Get on the list.
Get 30% off
for 3 months.

Waitlist members get 30% off their first 3 months of Profit IQ. Plus a 14-day free trial when invites open — no credit card required.